10x is easier than 2x
10x goals are easier than 2x goals for many reasons. 10x goals are less competitive. 10x goals require you to focus on very few things rather than many, which improves your brain’s ability to focus—research shows that continual task switching makes flow and high performance basically impossible.50,51 10x goals promote non-linear approaches which produce novel, innovative, and competition-free solutions.
Every next level of your life will require a different you.
10x is Simpler, Easier, and Better than You’ve Been Taught
10x immediately forces you our of your current mindset and approach.
10x isn’t about more. It’s about less. Focus down to the core essential. Remove everything else.
10x is also not about quantity. It’s about quality.
10x is not about any specific outcome. It’s about the process.
- Dramatically expand your vision and standards
- Simplify your strategy and focus
- Identify and remove non-essentials
- Develop mastery in unique areas
- Lead and empower others who share your vision
Play infinite games. Continually transform yourself and the game you’re playing, and never get caught or stuck within any finite game or set of rules.
Who Do You Want to Be a Hero To?11 The idea is simple—clarify with precision the exact types of people you want to work with, who also appreciate and value what you do most.
by making the commitment and hiring her assistant, she now had to figure out how to increase her revenue such that she could confidently pay her assistant. Necessity is the mother of invention. The needed supply always follows psychological demand—when the “why” is strong enough, you’ll find the “how.”
Anytime someone wants you to remain as you are, they do so for their own self-preservation. Your evolution threatens their current security, and they want that security more than the freedom that you seek. It’s plain uncomfortable at first. This is one of the most common reasons people and entrepreneurs don’t go 10x. They know it will make those around them feel uncomfortable for a time. To avoid this discomfort in themselves and those closest to them, people opt for 2x, not 10x.
A quality that only the world’s top achievers do: the ability to rapidly accept a new identity.
Commitment -> Courage -> Capability -> Confidence
Nothing happens until you commit.
As you commit to a specific standard far above your current capability and confidence, it pushes you outside your knowledge and comfort zone: hence, courage.
Through courageously adapting toward your commitment, you experience many “losses” and failures along the way, which you can utilize as feedback and learning. By adapting and applying your learning, you develop capabilities and skills you previously didn’t have, which you would not have developed without having fully made the commitment.
Commitment leads to mastery, wherein you’ve normalized the new standard. At this level, you have a higher degree of confidence.
Hyper focus on quality over quantity, and get really good at what you do.
Build a team to handle everything else so you can focus on achieving quality in your craft.
By becoming the best at what you do, you get radically outsized returns on the investment of your time and energy.
In order to become the best, you must embrace the art of quitting. Those who become the best don’t hold on to any 80 percent activity or identity for too long.
10x goals are easier than 2x goals for many reasons. 10x goals are less competitive. 10x goals require you to focus on very few things rather than many, which improves your brain’s ability to focus—research shows that continual task switching makes flow and high performance basically impossible.50,51 10x goals promote non-linear approaches which produce novel, innovative, and competition-free solutions.